United Airlines launched a program in which you could exchange unused gift cards from a long list of providers in exchange for miles.
With the UnitedMileage Plus Gift Card Exchange a $25 gift card would result in 1,000 miles, $50 gift card in 2,000 miles, and a $100 gift card would yield 3,990 miles.
There was a promotion running during Christmas, and apparently still valid for a 25% bonus on miles received. The promotion is apparently in conjunction with Plastic Jungle.
Generally, I would not consider this a good use of unwanted gift cards, as it may be a better idea to sell the gift cards and use the cash in order to pay for flights in order to get qualifying miles as well as redeemable miles.
You can get an idea of what your gift card is worth on the open market at Plastic Jungle.
Another plan would be to find retailers on the list that gift cards can be bought at a discounted price such as Plastic Jungle in order to bring your miles per dollar to a higher level. At the current level of 50 miles per dollar, this is not a bad option if you truly have an unwanted gift card that cannot be sold for near face value.
Here is a list of participating retailers that you can exchange your gift cards for miles:
For retailers, however, gift-card sales don't count as revenue until cards are used, ...
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